So you want to take your beer to the world (or at least to your local watering hole)... here’s what you need to know and how to do it to ensure you’ll sell a lot of it.
A strong brand and clear marketing strategy will make all the difference between your brewery’s success or flop. Brewing great beer is just half the story.
We’re a collaboration of industry partners: packaging and marketing experts, design consultants and industry bodies who are craft beer nuts.
We’re passionate about helping guys like you bring exciting beers to market, so we’ve jotted down a few nuggets of wisdom gleaned from our century of experience in the field. From ideas stuff to practical tactical skills, we hope this resource will help you get your beer into the hands of thousands of other beer lovers.